Blo Blow Dry Bar, North America’s original blow dry bar, celebrated its 10-year anniversary in June 2017. Over the past decade, Blo has grown from a mother-daughter venture in Vancouver, Canada to an international brand with over 85 locations in three countries. To celebrate, select locations across North America participated in a scavenger hunt to provide loyal customers with a free blow out. Celebrations were documented using the hashtag #HappyBdayBlo on Instagram and Twitter.
In its 10th year, Blo is experiencing unprecedented growth, with an additional 15 locations scheduled to open in 2017 and record sales of new units. What has brought Blo to this point of exciting growth? Let’s look back at some of the big milestones.
2007 – Two Canadian women have a revolutionary idea: provide women with red carpet-quality hair at affordable prices. Three Blo locations were opened in Vancouver, and a new category of blow-dry only hair salons was born.
2008 – Blo was propelled to new heights when Toronto entrepreneur, Ari Yakobson, and a group of investors acquired Blo and combined their business expertise with this successful retail concept. They re-launched Blo as a franchise system with a mission to provide high-quality, affordable, convenient beauty services in a fun, modern store environment. Several successful Canadian franchise locations in Toronto and Vancouver opened shortly thereafter.
2010 – The first US-based franchise opened in San Francisco. The blow dry bar concept continued to gain traction and demand fueled Blo’s expansion.
2016 – Blo welcomed founding partner, Vanessa Melman Yakobson, as CEO of the growing brand.
2017 – Blo started off their 10th year by opening their 57th location, with 15 more opening by the end of the year.
Speaking to the success of Blo, CEO Vanessa Melman Yakobson states, “Blo is North America’s original blow dry bar…we are the blow out experts and set the gold standard in the industry. We are also experts at franchising, with proven systems that have been refined over many years of being in business. Our branding is strong and recognizable. What’s more, all our locations are owned by franchisees who are passionate about their business and their community. Our guests love knowing that their Blo is operated by an owner who is dedicated to their business and the customers they serve.”
At Blo, you’re not cheating on your hairdresser. No cuts, no color: Just wash, blo, go. Guests choose from our signature styles featured in the Blo Hair Menu, from the razor-straight “Executive Sweet” to the runway-inspired “Pillow Talk”. What’s more, select Blo locations offer beauty services including nails, waxing, and makeup. Franchise opportunities are available with Blo. For more information, visit franchise.blomedry.com.
Happy birthday Blo! Here’s to many more years of growth.