Vanessa, along with Paul Spindler and Ari Yakobson, Blo’s Chairman and Vanessa’s husband, acquired Blo in 2009. Vanessa has always been a passionate supporter of the business – as a shareholder and as a customer – and was thrilled to join the corporate team at the end of 2014, taking on the role of CEO in early 2016. Vanessa is your go-to for idea sharing and franchise feedback, strategic initiatives, franchise sales and anything else partners may need from corporate. Vanessa has an undergraduate degree in Drama from the University of Toronto. She started her career in Marketing and then went back to school to acquire an MBA from the J.L.Kellogg Graduate School of Management at Northwestern University, Chicago. She returned to Toronto to work at Procter & Gamble and eventually moved into the non-profit sector as Director of Development for the Pediatric Oncology Group of Ontario. As a survivor of childhood cancer, Vanessa is passionate about the cause. Vanessa and Ari have 3 children.