The health and beauty industry is a thriving segment experiencing growth in several categories. With new growth comes changes in consumer demand and, in response, the way we do business. We’re always improving to deliver the best to our Guests in every way we can. We’ve gathered some popular industry trends to help beauty Franchise Owners strengthen their businesses and strategize for the future. Here’s what you need to know.
1. The Importance of Social Proof
Social proof is a concept that describes the innate inclination to assume the behavior of others is correct. More simply, it explains why we look to others for recommendations, advice, social cues, and other types of information. This psychological phenomenon has become a hot topic in marketing, informing how strategists approach communication with their audiences. People tend to trust their peers, experts, or celebrities over brands, so social proof has become an effective way to share products or services with potential customers in a way that feels more organic.
Social proof can be found all over the internet, from social media to online reviews. Here are a few instances that describe how marketers use social proof:
- Partnering with trusted local influencers who have an audience in their space (for example, a local beauty influencer would be an ideal partner for Blo Blow Dry Bar Franchise Owners!)
- Brands reposting their customers’ social posts about their product or services
- Online reviews and ratings
This is a great marketing strategy for beauty Franchise Owners because their products and services are meant to be shown off! An easy way to implement this tactic at your beauty business would be to repost pictures by satisfied guests or invite a local influencer in for a free service.
2. Businesses That Give Back Do Better
More and more people are interested in what a company stands for and not just what a company produces. This is especially true of the Millennial and Gen Z generations who prefer to put their dollars towards companies they feel align with their values. According to a study conducted by Mintel, 56% of consumers report they would stop buying from companies they believe to be unethical.
Health and beauty franchises that are dedicated to inclusivity, diversity, and giving back will stand out in the minds of consumers. As a local Franchise Owner, you can highlight your values through partnering with local nonprofits, supporting local institutions, and making sure everyone is treated with respect at your place of business. For example, throughout 2020, Blo Blow Dry Bar Franchise Owners offered discounts and free services to healthcare workers and first responders to show their deep appreciation for their sacrifices.
3. Consumers Are Looking for Ways to Destress
With the demands of daily life, people are busier and more stressed than ever before. In fact, a Gallup report found that people in the U.S. are amongst the most stressed in the world! To counteract this growing problem, people are investing in self-care.
Beauty franchises offer experiential services that enable Guests to press pause and unwind, even if just for a while. Many consumers choose to go for regular elective beauty services to get the opportunity to destress and prioritize their mental and physical health. Afterall, it’s pretty difficult to answer work calls while you’re getting a blow out!
Own a Beauty Franchise with a Beautiful Future
Are you ready to build a business in the beauty industry? The Blo Blow Dry Bar franchise can help you realize your dreams of business ownership. To learn more, get in touch with our team. We can help you discover the Blo Blow Dry Bar franchise opportunity and walk you through the process. We can’t wait to hear from you!