The wellness franchise category continues to grow in popularity as people everywhere are learning about the importance of self-care. Beauty and hair franchises in particular have shown to have longevity in the space, as these categories have stood the test of time. Learn why else starting a wellness franchise is a savvy business opportunity.
Hair Franchises Can’t be Replaced by Technology
There are a lot of things that can be automated these days, but hair care isn’t one of them. When searching for a franchise opportunity, it’s important to consider what the future of the industry looks like. Many entrepreneurs are looking for businesses that are “Amazon-proof” or “Google-proof,” meaning they can’t be easily replaced by technology.
Wellness services will always require a human touch. After all, you can’t stream a blow out or mail makeup services to your home (though you can get Blo on the Go!). This guarantees that retail and tech giants can’t readily displace these types of businesses.
Franchising also helps you build a sustainable business for the long term. Beauty franchises like Blo Blow Dry Bar take the guesswork out of starting a business by providing you with a proven model and support. You’ll also be able to benefit from the franchise’s brand recognition and reputation, rather than starting from scratch.
Hair Care is Part of People’s Routines
We all have routines that make us feel good about ourselves, like blending a morning green smoothie or attending a monthly pedicure. Hair care is an important component to most people’s routines, helping us present our best selves to the world. We know from experience that a flawless blow out has the power to uplift our guests’ spirits, helping them take on their rest of their days with a smile.
When you own a hair franchise, you and your team will become part of your guests’ routines. Whether they’re stopping in before a big board meeting or want to try a new look for their anniversary dinner, there are endless occasions that call for fabulous hair.
As a Blo Blow Dry Bar Franchise Owner, you’ll make it even easier for your guests to make hair care a part of their routines by offering membership options. Not only do members get two blow outs at a lower price, but they also get access to exclusive perks like discounted retail products and makeup services.
High-End Services Come at Premium Pricing
Health and wellness services are priced to reflect their value, and people are willing to pay high dollar amounts to maintain their favorite routines. As a beauty Franchise Owner, you’ll benefit from the premium pricing of your services, enabling you to earn revenue without overbooking the calendar.
Blo has discovered the perfect balance between accessibility and premium pricing. We conduct market research and adjust our pricing recommendations based on data, location, and other contributing factors. This helps you determine what’s appropriate for your market and what kind of revenue potential you can expect from your business.
Start a Wellness Franchise
Ready to get started on your very own hair franchise? Reach out to the Blo Blow Dry Bar team to learn more about our exciting opportunity. We’ll get to know you and your goals to help you determine whether Blo is right for you.