The holiday rush is great for business—but what happens once the glitter settles, the parties end, and clients slip back into their everyday routines?
January can be a quieter season, which makes it the perfect moment to strengthen loyalty, boost retention, and turn holiday visitors into long-term fans of your blow dry bar franchise.
If you’re wondering how to keep clients coming back after the holidays, here are a few smart, simple, salon-tested ways to keep your Blo location top of mind.
1. Make January feel like a fresh start (because it is)
After weeks of parties, travel, and family chaos, clients crave routine—and a little pampering.
Create “New Year, New Blowout” promotions or service bundles that make it easy for clients to re-enter self-care mode.
A few fun ideas:
- Offer discounted midweek blowouts for the first two weeks of January
- Create a “reset package” that includes a blowout + scalp treatment
- Promote memberships as an easy way to stay consistent year-round
2. Use personalized follow-ups to spark repeat visits
Personalized outreach is a secret weapon in the hair salon business. Use your salon CRM or booking software to follow up with:
- New clients who visited during December
- Holiday-party regulars
- Gift-card redeemers
3. Turn holiday gift cards into long-term loyalty
Gift cards bring in new clients, but how you nurture them determines whether or not they stay.
Ways to convert gift-card guests into regulars:
- Offer a bonus discount on their next visit if booked within 14 days
- Introduce a membership perk that pairs well with their preferred style
- Recommend retail products that extend the life of their blowout
4. Highlight retail as part of a post-holiday “wellness reset”
Clients often ask online: “How do I take care of my hair after the holidays?”
Use this search pattern to your advantage.
Promote products that:
- Repair dry, heat-styled hair
- Add shine
- Protect from cold-weather damage
Retail isn’t just an add-on—it’s part of a smart franchise business strategy.
5. Keep your blow out bar franchise active on social
Holiday content tends to be flashy—but January is where you build trust.
Share content like:
- “How often should I get a blowout?”
- “Best treatments for winter hair dryness”
- “Behind the scenes at our Blo Blow Dry Bar franchise”
Being consistent helps strengthen your brand identity across all Blo blow dry bar franchises and keeps you visible to clients searching for hair salon franchise recommendations.
Wrap it up: slow season ≠ quiet salon
Post-holiday months are full of opportunity. With smart promotions, personalized touchpoints, and a focus on long-term relationships, your franchise can transform January into one of your strongest loyalty-building seasons.
Ready to start the new year on a journey with Blo? Click here to get started.