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marketing and retaining customers

become the mane attraction.

When it comes to captivating and retaining guests, our two part plan makes a big impact. And once you master it, your ability to keep guests coming through your doors will be flawless.

  • part 1

    persistent marketing

    A Blo business grows when it is regularly promoted to bring in new guests and drive value from the existing customer base. Which is why the best Franchisees focus on:

    • Consistently engaging in marketing activity
    • Investing wisely in proven marketing tactics
    • Developing community awareness and building local partnerships
    • Driving repeat business, upsells and an increased average ticket price

    Our corporate team provides comprehensive training on proven marketing tactics and how to best execute them. Franchise Owners also get access to digital marketing resources, a software platform for managing social media accounts and digital reviews, as well as graphic design resources.

  • Blo Blow Dry Bar model with blow out
    part 2

    exceptional customer service

    We strive to give each guest the pink carpet treatment. Successful Franchise Owners ensure every guest is blown away by the customer service they receive. This means:

    • Maintaining a beautiful environment
    • Ensuring a warm welcome
    • Delivering gorgeous blow outs and beauty services
    • Providing an expert consultation with product and hair care recommendations
    • Monitoring and responding to guest feedback

    Blo Blow Dry Bar’s corporate team will share best practices and protocols to ensure guests’ expectations are consistently being exceeded. Our Franchisees will also receive guidance on how to manage online reviews and how to best handle unhappy guests. It’s important to make sure no “split end” is left untreated.

See yourself becoming a Blo Blow Dry Bar Franchise Owner?

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Have you given some thought to where your Blo will go?

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