At Blo Blow Dry Bar, our blow out services are the core of what we offer, but we’ve also made it a point to think outside of the box when it comes to additional service offerings that will allow our franchisees to flourish. The most successful franchisees are the ones who leverage these additional service offerings to drive revenue.
We also pride ourselves on creating a culture of idea-generators– allowing anyone to contribute ideas, ask questions and let their creativity thrive. Ideas are constantly sent our way from both our guests and our franchisees, and we’re proud to say that we continuously implement and roll these ideas out nationwide. The global beauty industry is more than a half-billion-dollar business, so staying up to date with new trends and improving the scope of our service offerings is always our number one goal.
Blo Bridal
Expanding our service offerings to include bridal styling options was a logical and natural fit for Blo Blow Dry Bar. We’re in the business of making women feel good about themselves day in and day out– and what woman wouldn’t want to feel that way on her wedding day? Our team of Blo Bridal beauty experts provide flawless hair and makeup for any celebration, pampering women for engagement photos, bridal showers, bachelorette parties and of course, their big day.
We also offer styles for the entire “I Do Crew” and treat bridal parties to a day of beauty by styling everyone for the big day. Beautiful photos, guaranteed. Since introducing our Blo Bridal services, we have seen days and weekends book up fast across the country. In turn, we’re exposing the brand to a new audience and the members of these bridal parties quickly become repeat guests.
Makeup
Implementing makeup services at our Blo locations has been extremely successful and provides the Blo brand with a competitive advantage. Guests can come in and get both their hair and makeup done, whether it’s for a special occasion, a job interview or simply for the extra confidence boost that every woman deserves.
When guests step into Blo Blow Dry Bar, our expert makeup artists help bring their makeup goals to life. With the option to choose from one of our five makeup looks, we create the beauty masterpiece they’ve been dreaming of. With a handful of makeup options available from full-service applications to quick touch-ups, each guest has their choice of add-on services.
Hair Extensions
We recently introduced hair extensions to our service menu across the United States and Canada. This new service offering will be another huge opportunity and a win for both franchisees and Blo as a whole. High ticket services like hair extensions allow our franchisees to generate more revenue.
Currently, we offer a specific blow out for guests with bonded extensions in which our stylists take extra precautions to ensure the longevity of these types of extensions. For those guests looking to change up their looks with clip-in extensions, we offer that service as well.
Memberships
We have put extensive effort into our unique membership program which allows flexible services at any Blo, delivering our promise of the perfect confidence booster wherever our guests are. The Blo Membership is the best-kept secret in any beauty lover’s arsenal: amazing hair with attractive perks. With a Blo Membership, guests can make luxe blow outs part of their beauty routine and regularly enjoy the gift of feel-good glam.
Membership programs have been a high priority for Blo Blow Dry Bar this year. Membership holders come into our Blo locations more frequently and tend to spend more money, ensuring a recurring cash flow for our franchisees. The marketing efforts put in place to focus on the membership program gave our franchisees more peace of mind throughout the uncertain times of the pandemic.
