The team at Blo Blow Dry Bar is extremely proud of the growth of our franchise business over the past several years. Blo was founded in 2007 and today we have over 150 locations in our system. We have always been committed to growing responsibly, ensuring we have strong support from our Corporate team to help our franchisees succeed. These factors make Blo a top franchise business to own.
Over the years, we have learned a lot about what works and how to build systems that franchisees can easily follow to build their hair salon business. And our team is there at every step to provide best-practice guidance to our franchise owners.
It all begins with finding the right location for a new Blo Blow Dry Bar hair franchise. Our team will conduct a thorough analysis of the proposed market, examining the demographics to identify the neighborhoods where our target customer lives and works. We ensure that the location of interest is surrounded by businesses, organizations, and workplaces that attract our customers and that the site for our beauty franchise is visible with high traffic. Once those factors are confirmed, we ensure that the rent and lease terms are appropriate for the hair salon franchise model, and we support our franchisee through the lease negotiation.
As we ramp up for the Grand Opening, our Marketing team kicks into gear, leveraging the insight and experience gained over the years. For the first few months, we manage the digital marketing for our franchisees so they can focus on building relationships and partnerships in the community. We’ll engage a PR firm to help generate awareness and excitement for our beauty franchise business, and we’ll provide best-practice guidance and support to our franchisees to ensure they engage in the marketing activity that will drive traffic and generate repeat business.
Our Operations team has identified the importance of delivering an exceptional Guest experience. We know what our Guests value and we know how to ensure our franchisees and their teams deliver the Pink Carpet Treatment. A library of training videos and other resources helps franchisees train their staff to deliver Blo’s proven customer service experience.
To fuel the growth of each Blo hair franchise location, we have developed a successful Membership program that makes it easy for customers to visit often. Our team will work closely with our franchisees to train them on how to build a robust membership for their bar, helping generate customer loyalty and recurring revenue.
From 3 bars in 2007 to over 150 locations sold today, the Blo team knows what it takes to succeed. Our proven business model, which has been tried and tested over the years, is designed to enable franchisees to build strong businesses that meet their personal and professional goals.
Start your franchise journey with Blo today.