At Blo Blow Dry Bar, we pride ourselves on providing superior service and consistent results for every guest. No special occasion is required; every day is the perfect day for a feel-good experience.
We’ve built our brand on the foundation of enhancing the lives of the people around us– from our guests to stylists and franchisees across North America. Our company’s mission aims to help everyone feel satisfied and fulfilled.
Driven by wellness and self-care, Blo Blow Dry Bar is more than just a hair or beauty service– we’re an experiential business at the intersection of beauty and wellness, offering unique, in-person experiences that go beyond and “add to cart.” And to top it off, a perfectly styled blow out truly makes everyone feel great!
Going the Extra Mile in Customer Service
We believe that every customer who walks through the door is our Guest of Honor and deserves the “pink carpet” treatment. Our business differentiator is knowing how to enhance every guest’s unique beauty with expert care. Our Blo Blow Dry Bar franchisees are provided with a detailed roadmap on how to deliver superior service, resulting in flourishing franchise businesses and key performance indicators relating to consistent customer growth, share of wallet and guest retention. Our brand promise, which has been successfully executed in franchises across North America for over 14 years, delivers on transforming every guest from the inside out, leaving them feeling empowered, cared for and confident.
“The advantage of the Blo brand is that we are the ‘finishers’ in making women feel beautiful– our focus is on polishing off the look to make each guest feel their best,” said Lori Barzakay, Greater Toronto area franchise owner. “Being a Blo franchisee is a balance of running the business but also relating to your consumer. As a Blo customer myself, I understand exactly how my guests feel and what their expectations are. It’s so rewarding to know you played a part in making a guest feel beautiful.”
The added appeal to Blo’s unique beauty business is how the experience benefits a person’s mental health. The pandemic has amplified the longstanding and delicate balancing act that women have maintained, which is taking a significant toll on women’s mental health. By providing a pampering experience that helps our guests relieve stress, we’re ultimately offering them time to relax, decompress and feel good.
It All Starts with the Blo Franchise Model
Blo Blow Dry Bar is a well-styled machine. Our beautifully crafted business model is designed to help our franchisees achieve reliable and consistent results, with corporate support along the way. Following a proven plan that’s already been tested and refined takes the guesswork out of your business plan and operation. It’s one of the main reasons joining an established franchise with a strong brand presence is beneficial.
We also go beyond just beauty– we’re strategically positioned to meet customer demands and industry trends within the wellness and self-care categories. Our established and strong foundation affords us the ability to adapt to the needs of our guests and franchisees.
Being in the feel-good business starts with feeling supported. From the minute the franchise agreement is signed, our team of business coaches and marketing experts are there to guide and assist you. Our comprehensive training and coaching programs cover the entire spectrum of building a successful beauty business, including financing, real estate and lease negotiations, building your management team, extensive pre-opening training, on-the-ground training and more.
At the Intersection of Wellness and Beauty– Disruption and Rapid Growth
Blo Blow Dry Bar has seen explosive growth in recent years, and we’re just getting started. Year-over-year, more cities across the globe are painted hot pink, and a new guest discovers the unique and wonderful Blo experience. Our future is bright and primed with limitless possibilities.
In 2021 alone, we’ve signed 32 new franchise agreements with the goal of 35 total new units by the end of the year. With more than 130 bars across North America and our 2021 development to date, we’re on pace to achieve our goal of 300-500 locations open within the next three to five years.
A Brand and Career You’ll Love
Our mission is to enhance the lives of those in our community through the power of flawless blow outs and beauty. We also have a deep appreciation for our stylists– these artists are considered invaluable partners because of their talent and passion. We’re committed to creating opportunities for our franchisees and stylists, helping to build fulfilling careers that they can be proud of.
At Blo Blow Dry Bar, we continuously provide each franchisee with the best resources, support and experience possible. We take great pride in our franchise model. Today, people are looking for businesses that don’t just provide a service– they want a complete and proven experience, and we deliver just that, and more.